Facebook Christmas Animation

Challenge
Facebook wanted to create an animation to advise brands on when to target consumers in the weeks approaching Christmas.

Solution
I storyboarded the animation along a timeline and pinpointed significant shopping days leading up to Christmas. I visualised data on consumer shopping habits along the timeline using characters and data visualisation devices. I worked with Hayley Akins (http://www.hayleyakins.com) who created the final animation.

View the final animation by clicking the link below.