The Carbon Metric

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Zero Waste Scotland (ZWS), a government-funded company helping Scotland reduce its carbon footprint, commissioned a series of infographics to raise awareness of their advice on saving energy and water while reducing waste.

It was important that the infographics were clearly ZWS-branded to support the messages about recycling so by using a limited colour palette, set of typefaces and minimal illustration style the graphics are clearly part of a series but also distinct from each other.